Partner With Fittest of the Coast
Vendors & Partners
Reach thousands of dedicated fitness athletes, families, and fans across a full competition season — online for four weeks and in person at the Championship in Charleston. Whether you want brand visibility or a booth in the vendor village, there’s a place for you here.
The Opportunity
An audience that shows up
FOTC reaches a high-intent, brand-loyal fitness community — competitors who train year-round, plus the families and friends who travel with them. It’s a captive, engaged crowd both during the online qualifier and across three days live on the floor.
The Trajectory
One of the largest CrossFit events in the world
FOTC has grown from a single local throwdown into one of the biggest independent CrossFit competitions anywhere — bigger nearly every year since our first event in 2020.
Total registered athletes by season.
Digital Reach
We don’t go quiet between events
FOTC reaches a national audience year-round — not just on event weekend. Across social, email, and the web, the brand puts your message in front of a huge, engaged fitness community.
22,500+ combined social following across Instagram, Facebook, YouTube & TikTok — plus a 5,000+ athlete database and weekly live qualifier broadcasts streamed every October.
Two Ways In
Find your fit
Some brands want exposure across the whole season. Others want to sell face-to-face at the Championship. We do both — and plenty do both at once.
Partners & Sponsors
Get your brand in front of the FOTC community all season long — from the online qualifier through the live Championship weekend.
- Logo placement across event branding, signage & the website
- Social media & email exposure to our full audience
- On-site activation — sampling, demos, or a branded experience
- Content features and shout-outs throughout the season
- Booth space included
Vendors & Exhibitors
Set up shop in the vendor village at the Championship and sell directly to an engaged crowd of athletes and spectators all weekend.
- A booth in the heart of the action for all three days
- Direct access to thousands of attendees & their families
- Prime foot traffic next to the competition floor
- Listing on the website & event vendor directory
- A community that loves discovering new gear, food & brands
Sponsorship
Partnership levels
Flexible packages built around your goals and budget. Every partnership is tailored — these tiers are a starting point for the conversation.
- “Fittest of the Coast presented by [your brand]” — full naming rights
- Exclusive category partner — no competing brand promoted by FOTC
- Logo on athlete, staff & volunteer shirts, event backdrop & barricade banners
- Logo on website, leaderboard & registration pages all season
- Brand & product samples in every athlete swag bag
- Multiple dedicated emails to the 12,000+ athlete list + multiple social posts, collabs & giveaways
- Ad reads on the Coastal Qualifier live shows
- Premium vendor booth, 10 spectator tickets & a hotel room for the weekend
- Main-floor logo sticker, bike-rack banners & start mat logo integration
- Sponsored athlete/team spot
- And more…
- “Coastal Qualifier powered by [your brand]” — naming rights to the online qualifier
- Logo on every live broadcast, workout video & graphic
- Logo in all 15+ qualifier emails, plus website & leaderboard
- Ad read & video commercial in each live show (4×) + a dedicated email blast
- Collab & organic social posts across the season
- Championship: 10×20 premium vendor space, main-floor logo sticker, bike-rack banners & start mat logo integration
- Sponsored athlete/team spot + product samples in athlete swag bags
- And more…
- Official category partner — exclusive promotion within your category
- Logo on the championship workout graphic, website, bike-rack banners & lane start mats
- Product samples in athlete swag bags
- Ad read & video commercial during a Coastal Qualifier live show (2×)
- Collab & organic social + a championship feature video
- Championship: 10×20 premium vendor space
- And more…
Vendor Village
Reserve your booth
The Vendor Village sits in the heart of the action — three full days of foot traffic from the exact customers your brand was built for.
Booths are capped — and the Vendor Village sells out every single year. There are only so many spaces on the floor, and once they’re gone, they’re gone. If you want in for 2027, reach out early to hold your place before we’re full.
A focused footprint — ideal for a first-timer or a single-brand setup.
Get Info →Strong visibility in a high-traffic spot right by the action.
Get Info →Our largest footprint — own the room and make a statement.
Get Info →Feed a hungry crowd of 5,000+ all weekend long.
Get Info →Every booth includes
- Booth space + professional pipe & drape
- One electric hookup
- Up to 5 vendor credentials
- Dedicated load-in day
- Three full days of vendor access
- Social media vendor mention
- Listing on the FOTC website vendor section
- Feature in the FOTC athlete email
Available add-ons: Tables · Chairs · Dedicated Wi-Fi · Additional vendor credentials — all available for purchase.
Who Belongs Here
A fit for your brand
If your product or service speaks to athletes and an active lifestyle, you’ll feel right at home. A few of the categories that thrive at FOTC:
Simple Process
How it works
From first hello to setting up on the floor — it’s a quick, friendly process.
Reach out
Tell us about your brand and what you’re hoping to get out of FOTC.
Choose your fit
We’ll recommend a partnership level or booth that matches your goals and budget.
Lock it in
We finalize the details, paperwork, and placement so everything’s set.
Activate
Show up, set up, and connect with the FOTC community on the floor.
Let’s Work Together
Build something on the coast
Spots and partnerships for the 2027 season are filling up. Tell us what you have in mind and we’ll put together the right fit.